Train of Thoughts is non-technical and written not only for web designers and developers, but also for any stakeholder in a web enterprise that has a vested interest in ensuring that their online resources become more meaningful and valuable.

provides insight into how web enterprises must interact with people to be successful in the twenty-first century. John's family includes his wife, Jennifer, and their three soon-to-be-famous children, Adrianne, 1991 ZoÃ«, 1993 and Noah, 1995.Is creativity the enemy of usability? How do you judge the success of a person's experience interacting with a web enterprise? Is the effectiveness of an online resource defined only by how 'usable' it is? In Train of Thoughts, web strategy and design consultant John C. Although he began his education studying film music composition and music synthesis at Berklee College of Music in Boston (he still writes and performs music as a hobby), John earned a BS degree in Business Administration from Indiana Wesleyan University. Over the course of his career (which included leadership roles at both Allen Interactions and Martin/Williams), John has worked on numerous projects for notable organizations including: AT&T, Comcast, DaimlerChrysler, Digital Equipment Corporation, Eli Lilly and Company, Fallon Worldwide, Farmers Insurance, Frigidaire, IBM, Imation, Lucent Technologies, Lincoln Financial, Marvin Windows & Doors, NestlÃ© USA, Nexus Lexus, Northern States Power, Novartis, Pillsbury, Powertel, RCA, Syngenta, Texas Instruments Inc., United Airlines, and U.S. He's also been a contributing author to New Riders Publishing's Flash Magic series of books. He's won awards for both his on- and offline interactive projects as well as for his commercial illustration. Lenker Jr-an author, educator, and interactive multimedia design specialist-is the co-founder and president of invioni, a Web-strategy and design consulting firm based in Minneapolis.

Train of Thoughts by John C. Lenker Jr.